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First we need the Love was written by Zain, together with internationally acclaimed artist Khalil Ismail. This powerful duet featuring Zain’s son, Rashid, is about making a difference through love, and sparking that change by beginning with yourself. In a unique audio and video release featuring another trademark song, Who I am! The album, released in June 2010 received positive reviews worldwide. Zain’s motivation for the song was in celebration of South Africa’s multi-cultural society and, as an Islamic artist, to lend support to the country’s hosting of the 2010 FIFA World Cup. In his own words, “in the littlest or grandest of ways, you can change the world, you can make it better!”