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Fascinate: How to Make Your Brand Impossible to Resist
By Sally Hogshead (Author)
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.
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The Ultimate Sales Machine by Chet Holmes
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
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RUMI – 53 Secrets from the Tavern of Love: Poems from the Rubiayat of Mevlana Rumi
Rumi’s poetry has been published in various English editions since the 19th century. And there has been no shortage of translators. Today, through the translations of Coleman Barks, he is the best-selling poet in the English language. The market for his poems is insatiable. He has a loyal following of English readers and serious devotees.
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Muslim Baby Book (For Girls)
The Muslim Baby Book is a beautifully illustrated book which allows you to record your baby’s cherished memories up to age five. The book covers topics such as: first message from birth, my family and birth, the adhan and the iqamah, my first words and my first drawing to name a few. Each delightfully designed page includes verses from the Quran and Hadith. It also gives you ample space to jot down your thoughts, paste photographs and staple souvenirs. Muslim Baby record book is a perfect keepsake to capture the magic of childhood which the whole family will cherish and revisit again and again!
ISBN: 9789351791980Binding: HardboundWeight: 350 gm -
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How to Fall in Love with Anyone by Mandy Len Catron
By Mandy Len Catron
An insightful, charming, and absolutely fascinating memoir from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” (one of the top five most popular New York Timespieces of 2015) explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy.
What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer.
In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, Catron deconstructs her own personal canon of love stories. She delves all the way back to 1944, when her grandparents first met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver, drawing insights from her fascinating research into the universal psychology, biology, history, and literature of love. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from in the first place. And she tells the story of how she decided to test a psychology experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship.
In How to Fall in Love with Anyone Catron flips the script on love and offers a deeply personal, and universal, investigation.
Product details
- Hardcover: 256 pages
- Publisher: Simon & Schuster (June 27, 2017)
- Language: English
- ISBN-10: 1501137441
- ISBN-13: 978-1501137440
- Product Dimensions: 5.6 x 1.2 x 8.4 inches
- Shipping Weight: 15.2 ounces
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Dealing with China: An Insider Unmasks the New Economic Superpower (Paperback)
Hank Paulson has dealt with China unlike any other foreigner. As head of Goldman Sachs, Paulson had a pivotal role in opening up China to private enterprise. Then, as Treasury secretary, he created the Strategic Economic Dialogue with what is now the world’s second-largest economy. He negotiated with China on needed economic reforms, while safeguarding the teetering U.S. financial system. Over his career, Paulson has worked with scores of top Chinese leaders, including Xi Jinping, China’s most powerful man in decades.In DEALING WITH CHINA, Paulson draws on his unprecedented access to modern China’s political and business elite, including its three most recent heads of state, to answer several key questions:
- How did China become an economic superpower so quickly?
- How does business really get done there?
- What are the best ways for Western business and political leaders to work with, compete with, and benefit from China?
- How can the U.S. negotiate with and influence China given its authoritarian rule, its massive environmental concerns, and its huge population’s unrelenting demands for economic growth and security?
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The Gray Rhino By Michele Wucker
Michele Wucker shows in The Gray Rhino By Michele Wucker how to recognize and strategically counter looming high impact threats.