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Win Win Win by Brian D. Molitor
₦4,000Throughout the world, good organizations have learned to seek win/win outcomes. However, in the near future, the great organizations will be those that go one step further. When managers and employees agree to work together this generates goodwill, increased communication and greater productivity creating a win/win situation. But the benefits certainly don’t stop there. These positives spill over and are “caught” by fellow workers. Morale increases. Job security increases. Customers receive better products or service. All involved achieve success and satisfaction creating a win/win . . . win situation. In this book, readers will learn how to analyze their respective organizations, obtain commitment to shared vision and values and set the course for a better future. Then, they will learn how to develop appropriate leadership for the conditions at hand. Once the leaders are leading, they will learn how to get others to effectively follow and build true teamwork throughout their organization. Leaders will also learn the secrets to solving any problem, how to make decisions quickly and accurately and how to implement action plans that work. Whether applied to a business, hospital, city government or family, the principles and lessons in “Win Win Win” will set the course for a better future.
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The Fifth Agreement
₦4,000The Fifth Agreement: A Practical Guide to Self-Mastery (Toltec Wisdom).
In The Four Agreements, don Miguel Ruiz revealed how the process of our education, or “domestication,” can make us forget the wisdom we were born with. Throughout our lives, we make many agreements that go against ourselves and create needless suffering. The Four Agreements help us to break these self-limiting agreements and replace them with agreements that bring us personal freedom, happiness, and love.In The Fifth Agreement, don Miguel Ruiz joins his son, don Jose Ruiz, to offer a fresh perspective on The Four Agreements, and a powerful new agreement for transforming our lives into our personal heaven. The Fifth Agreement takes us to a deeper level of awareness of the power of the Self, and returns us to the authenticity we were born with. In this compelling sequel to the book that has changed the lives of millions of people around the world, we are reminded of the greatest gift we can give ourselves: the freedom to be who we really are.
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master course for business success
₦4,000Whether you’re an entrepreneur or working for a company, you’re in business for yourself.
You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying.
In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll learn:
The four communication styles and how to talk to each one.
How to negotiate for a better deal on anything.
Why you need to know how to sell.
How to double your efficiency at work.
Whether you have what it takes to start your own business.
How to use other people’s money to leverage yourself to success.
How to gain access to your own creative genius.
The art of managing money.
A sure track to financial independence.
The quickest and surest ways to make your fortune in real estate.
And much, much more.
Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims. -
Right Thing, Right Now
₦4,000THE #1 NEW YORK TIMES BESTSELLER – HOW TO HARNESS THE LIFE-CHANGING POWER OF INTEGRITY
‘A message all of us need to hear’ Arnold Schwarzenegger
‘This book is a gift to humanity’ Dr. Edith Eva EgerFor the Stoics, justice was more than an idea. It was a way of life, a personal commitment to doing the right thing, no matter how difficult the path.
Our ability to live by our values and do good is life-changing; it is key to self-respect, purpose and success on our own terms. In this third instalment of his bestselling Stoic Virtues series, Ryan Holiday draws on historical icons and contemporary heroes to show us how to embrace the power of owning our convictions and acting accordingly in an era of dishonesty. Ultimately, the path to greatness is impossible without goodness.
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To Sell Is Human
₦4,000We’re all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.
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Hooked: How To Build Habit Forming Products
₦4,000How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Everything Is F*cked: A Book About Hope
₦4,000Everything Is F*cked: A Book About Hope
From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope.
We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.
What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.
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How To Be Your Own Therapist by Owen O’kane
₦4,000All the benefits of therapy – 10 minutes at a time
Let Owen O’Kane, psychotherapist, former NHS Clinical Lead and Sunday Times bestselling author of TEN TO ZEN, show you how anyone can use simple, understandable techniques to unlock better mental health.Modern life is a minefield for stress. Whether it’s juggling work, relationships or money, we often struggle to make time for ourselves and can find ourselves stuck in a rut with bad habits or worries.
In HOW TO BE YOUR OWN THERAPIST, Owen O’Kane reveals how smart, short techniques throughout the day can form healthier perspectives and let you ditch harmful thought patterns.
Using the latest evidence-based tools and techniques from across a range of therapies including CBT, mindfulness and interpersonal therapy, Owen provides empowering solutions to managing what keeps you stuck so you can move forward.
Teaching you the key fundamentals of therapy and how to apply these to your own life, alongside targeted tasks that take just 10 minutes a day, this is the practical therapy book for anyone who wants to get the best from their life and to manage better in tough times.
‘Owen is bringing much needed therapy to all of us. He brings down the stigma attached to being vulnerable and is making talking about mental health approachable for everyone. His book is brilliant and I highly recommend.’ Dr Rupy Aujla, MBBS, BSc, MRCGP The Doctor’s Kitchen
‘Anyone looking to understand how therapy can help them help themselves, should look no further than Owen’s humorous and empowering book.’ Benedict Cumberbatch
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Lean In by Sheryl Sandberg
₦4,000#1 INTERNATIONAL BESTSELLER • “A landmark manifesto” (The New York Times) that’s a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation*,* combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
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Omerta by Mario Puzo
₦4,000To Don Raymonde Aprile’s children he was a loyal family member, their father’s adopted “nephew.” To the FBI he was a man who would rather ride his horses than do Mob business. No one knew why Aprile, the last great American Don, had adopted Astorre Viola many years before in Sicily; no one suspected how he had carefully trained him … and how, while the Don’s children claimed respectable careers in America, Astorre Viola waited for his time to come.
Now his time has arrived. The Don is dead, his murder one bloody act in a drama of ambition and deceit — from the deadly compromises made by an FBI agent to the greed of two crooked NYPD detectives and the frightening plans of a South American Mob kingpin. In a collision of enemies and lovers, betrayers and loyal soldiers, Astorre Viola will claim his destiny. Because after all these years, this moment is in his blood …
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Cashvertising by Drew Eric Whitman
₦4,000Your brain is being controlled-and you don’t even know it.
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business,
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email –It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust –It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads –But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset –What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads –This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test– Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like –How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains –Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service –Sorry, but it’s not what you think. (But you better know the reason… or else .)
* Where to Always Put Your Biggest Benefit –Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response –Tons of examples you can “steal” for your own ads.
* Long vs. Short Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal –Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200% –Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads –So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic –Start using them tonight.
* Typestyles that Actually REDUCE Readership –Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50% –Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67% –Are you using it?
* The Eye-Grabbing “Advertising Guillotine” –The one image humans can’t resist.
* And Much More -
meatball sundae by seth godin
₦4,000Synopsis
Expand/Collapse Synopsis
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (meatballs?) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ‘Will it blend?’ videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll convince you that it’s worth the effort.