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Hooked: How To Build Habit Forming Products
₦4,000How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Everything Is F*cked: A Book About Hope
₦4,000Everything Is F*cked: A Book About Hope
From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope.
We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.
What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.
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How To Be Your Own Therapist by Owen O’kane
₦4,000All the benefits of therapy – 10 minutes at a time
Let Owen O’Kane, psychotherapist, former NHS Clinical Lead and Sunday Times bestselling author of TEN TO ZEN, show you how anyone can use simple, understandable techniques to unlock better mental health.Modern life is a minefield for stress. Whether it’s juggling work, relationships or money, we often struggle to make time for ourselves and can find ourselves stuck in a rut with bad habits or worries.
In HOW TO BE YOUR OWN THERAPIST, Owen O’Kane reveals how smart, short techniques throughout the day can form healthier perspectives and let you ditch harmful thought patterns.
Using the latest evidence-based tools and techniques from across a range of therapies including CBT, mindfulness and interpersonal therapy, Owen provides empowering solutions to managing what keeps you stuck so you can move forward.
Teaching you the key fundamentals of therapy and how to apply these to your own life, alongside targeted tasks that take just 10 minutes a day, this is the practical therapy book for anyone who wants to get the best from their life and to manage better in tough times.
‘Owen is bringing much needed therapy to all of us. He brings down the stigma attached to being vulnerable and is making talking about mental health approachable for everyone. His book is brilliant and I highly recommend.’ Dr Rupy Aujla, MBBS, BSc, MRCGP The Doctor’s Kitchen
‘Anyone looking to understand how therapy can help them help themselves, should look no further than Owen’s humorous and empowering book.’ Benedict Cumberbatch
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Lean In by Sheryl Sandberg
₦4,000#1 INTERNATIONAL BESTSELLER • “A landmark manifesto” (The New York Times) that’s a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation*,* combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
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Omerta by Mario Puzo
₦4,000To Don Raymonde Aprile’s children he was a loyal family member, their father’s adopted “nephew.” To the FBI he was a man who would rather ride his horses than do Mob business. No one knew why Aprile, the last great American Don, had adopted Astorre Viola many years before in Sicily; no one suspected how he had carefully trained him … and how, while the Don’s children claimed respectable careers in America, Astorre Viola waited for his time to come.
Now his time has arrived. The Don is dead, his murder one bloody act in a drama of ambition and deceit — from the deadly compromises made by an FBI agent to the greed of two crooked NYPD detectives and the frightening plans of a South American Mob kingpin. In a collision of enemies and lovers, betrayers and loyal soldiers, Astorre Viola will claim his destiny. Because after all these years, this moment is in his blood …
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Cashvertising by Drew Eric Whitman
₦4,000Your brain is being controlled-and you don’t even know it.
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business,
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email –It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust –It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads –But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset –What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads –This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test– Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like –How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains –Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service –Sorry, but it’s not what you think. (But you better know the reason… or else .)
* Where to Always Put Your Biggest Benefit –Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response –Tons of examples you can “steal” for your own ads.
* Long vs. Short Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal –Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200% –Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads –So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic –Start using them tonight.
* Typestyles that Actually REDUCE Readership –Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50% –Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67% –Are you using it?
* The Eye-Grabbing “Advertising Guillotine” –The one image humans can’t resist.
* And Much More -
meatball sundae by seth godin
₦4,000Synopsis
Expand/Collapse Synopsis
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (meatballs?) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ‘Will it blend?’ videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll convince you that it’s worth the effort.
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How To Be A Great Boss By Gino Wickman Rene’ Boer
₦4,000If your employees brought their “A-Game” to work every day, what would it mean for your company’s performance?
Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn’t have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing great boss.
In How to Be a Great Boss, Gino Wickman and Rene’ Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss and dramatically improve both your organization’s performance and your team’s excitement about their work.
In this book you will discover:
How to surround yourself with great people
How to make more effective use of your time
The difference between leadership and management and why they’re equally important
The five leadership practices and five management practices of all great bosses
How to create accountability
How to develop productive, relationships with each of your people
How to deal with direct reports that don’t meet your expectationsHow to Be a Great Boss provides practical tools that you can apply immediately with your people, allowing you to focus on improving and growing your organization and truly enjoy what you do.
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The Laws of Luck by Brian Tracy
₦4,000Synopsis
Make Your Own Luck!
Some say success is based on luck. But high achievers don’t leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck.
What’s the key? If you want to succeed, do what successful people do. It’s that simple.
In this book, Brian Tracy shows how to put the laws of luck to work for you. You’ll race forward faster than you ever imagined getting more done, earning more rewards, having more opportunities, and ultimately reaching the goal that everyone wants: happiness.
This is the success method that never fails!
Let Brian teach you the skills you need to achieve success satisfaction in all areas of your life. Learn how to:
Use the eternal principles of cause and effect to get what you want.
Bring your life into focus by setting clear written goals.
Maximize the knowledge you need for prosperity.
Use the power of habit to set your life on its best course.
Increase your personal magnetism using the unstoppable power of empathy.
Make friends with the people who can help you move toward your goals.
Achieve financial independence and wealth.
Sharpen the miraculous power of your mind.
Acquire virtues such as courage and persistence, which are essential to any great life.
Success and happiness are not accidents. By mastering the method that Brian Tracy presents in this book, you can learn how to reach your most cherished goals quickly and with certainty. You’ll be successful-and people will call you lucky.
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IKIGAI by Hector Garcia & Francesc Miralles
₦4,000Ikigai is a Japanese phenomenon commonly understood as “your reason to get up in the morning.” Ikigai can be small moments: the morning air, a cup of coffee, a compliment. It can also be deep convictions: a fulfilling job, lasting friendships, balanced health. Whether big or small, your ikigai is the path to success and happiness in your own life.
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Crucial Conversations – Third Edition
₦4,000The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
Respond when someone initiates a crucial conversation with you
Identify and address the lag time between identifying a problem and discussing it
Communicate more effectively across digital mediums
When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you’ll never have to worry about the outcome of a crucial conversation again.
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Albert Schweitzer by Patricia Morris
₦4,000Dr. Albert Schweitzer (1875-1965) was already famous as a musician, philosopher and theologian when he qualified as a medical doctor and forsook Europe’s comforts to live ethically, with what he called “Reverence for Life”. In pursuit of this aim, in a jungle in equatorial Africa, he built a hospital and a leper village for isolated hunter-gatherers. His achievements were recognized with international awards, honorary degrees and the Nobel Peace Prize in 1952. In his last years Schweitzer was a vehement protester against the development of nuclear arms and against foreign interference in the Congo. Suddenly he became an easy target for criticism. Schweitzer’s biography reminds us of the sacrifice required to live a moral life, including that our well-intended actions are as likely to arouse excoriation as admiration.
In Part One the author takes a fresh look at Schweitzer’s life story, acknowledging the often grinding toil and emotional demands that interrupt, even preclude, success. Her account illuminates Part Two, the brief diary kept by her father, the orthopedic surgeon Cecil Morris, on his working visit to Schweitzer.
Patricia Morris is a psychoanalytic psychotherapist. She is the author of Freud, Politics and Civilization, and Love & Sex: 50 therapy lessons, the latter about problems in relationships that bring people into therapy.
In a review of Albert Schweitzer: The Difficulty of Doing Good, Martin Birdseye of Christian CND wrote, “The characters are very human and portrayed sometimes in what seems like a hard light, so you may feel disappointed if you are hoping for a hagiography or even just a feel-good story. But the story is about how hard it is to do good and not just to be good. . . . A man with a profound and ultimately prophetic view of the world could not in the end maintain an apolitical stance. From his overwhelming “reverence for life” [Schweitzer] felt compelled to condemn nuclear weapons and to engage with this and some other issues on a world stage. This book is not just an encouragement but also an elemental and tangible part of the story towards nuclear weapons abolition.”