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Omerta by Mario Puzo
₦4,000To Don Raymonde Aprile’s children he was a loyal family member, their father’s adopted “nephew.” To the FBI he was a man who would rather ride his horses than do Mob business. No one knew why Aprile, the last great American Don, had adopted Astorre Viola many years before in Sicily; no one suspected how he had carefully trained him … and how, while the Don’s children claimed respectable careers in America, Astorre Viola waited for his time to come.
Now his time has arrived. The Don is dead, his murder one bloody act in a drama of ambition and deceit — from the deadly compromises made by an FBI agent to the greed of two crooked NYPD detectives and the frightening plans of a South American Mob kingpin. In a collision of enemies and lovers, betrayers and loyal soldiers, Astorre Viola will claim his destiny. Because after all these years, this moment is in his blood …
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Cashvertising by Drew Eric Whitman
₦4,000Your brain is being controlled-and you don’t even know it.
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business,
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email –It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust –It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads –But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset –What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads –This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test– Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like –How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains –Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service –Sorry, but it’s not what you think. (But you better know the reason… or else .)
* Where to Always Put Your Biggest Benefit –Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response –Tons of examples you can “steal” for your own ads.
* Long vs. Short Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal –Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200% –Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads –So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic –Start using them tonight.
* Typestyles that Actually REDUCE Readership –Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50% –Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67% –Are you using it?
* The Eye-Grabbing “Advertising Guillotine” –The one image humans can’t resist.
* And Much More -
meatball sundae by seth godin
₦4,000Synopsis
Expand/Collapse Synopsis
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (meatballs?) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ‘Will it blend?’ videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll convince you that it’s worth the effort.
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How To Be A Great Boss By Gino Wickman Rene’ Boer
₦4,000If your employees brought their “A-Game” to work every day, what would it mean for your company’s performance?
Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn’t have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing great boss.
In How to Be a Great Boss, Gino Wickman and Rene’ Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss and dramatically improve both your organization’s performance and your team’s excitement about their work.
In this book you will discover:
How to surround yourself with great people
How to make more effective use of your time
The difference between leadership and management and why they’re equally important
The five leadership practices and five management practices of all great bosses
How to create accountability
How to develop productive, relationships with each of your people
How to deal with direct reports that don’t meet your expectationsHow to Be a Great Boss provides practical tools that you can apply immediately with your people, allowing you to focus on improving and growing your organization and truly enjoy what you do.
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The Laws of Luck by Brian Tracy
₦4,000Synopsis
Make Your Own Luck!
Some say success is based on luck. But high achievers don’t leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck.
What’s the key? If you want to succeed, do what successful people do. It’s that simple.
In this book, Brian Tracy shows how to put the laws of luck to work for you. You’ll race forward faster than you ever imagined getting more done, earning more rewards, having more opportunities, and ultimately reaching the goal that everyone wants: happiness.
This is the success method that never fails!
Let Brian teach you the skills you need to achieve success satisfaction in all areas of your life. Learn how to:
Use the eternal principles of cause and effect to get what you want.
Bring your life into focus by setting clear written goals.
Maximize the knowledge you need for prosperity.
Use the power of habit to set your life on its best course.
Increase your personal magnetism using the unstoppable power of empathy.
Make friends with the people who can help you move toward your goals.
Achieve financial independence and wealth.
Sharpen the miraculous power of your mind.
Acquire virtues such as courage and persistence, which are essential to any great life.
Success and happiness are not accidents. By mastering the method that Brian Tracy presents in this book, you can learn how to reach your most cherished goals quickly and with certainty. You’ll be successful-and people will call you lucky.
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Crucial Conversations – Third Edition
₦4,000The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
Respond when someone initiates a crucial conversation with you
Identify and address the lag time between identifying a problem and discussing it
Communicate more effectively across digital mediums
When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you’ll never have to worry about the outcome of a crucial conversation again.
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Albert Schweitzer by Patricia Morris
₦4,000Dr. Albert Schweitzer (1875-1965) was already famous as a musician, philosopher and theologian when he qualified as a medical doctor and forsook Europe’s comforts to live ethically, with what he called “Reverence for Life”. In pursuit of this aim, in a jungle in equatorial Africa, he built a hospital and a leper village for isolated hunter-gatherers. His achievements were recognized with international awards, honorary degrees and the Nobel Peace Prize in 1952. In his last years Schweitzer was a vehement protester against the development of nuclear arms and against foreign interference in the Congo. Suddenly he became an easy target for criticism. Schweitzer’s biography reminds us of the sacrifice required to live a moral life, including that our well-intended actions are as likely to arouse excoriation as admiration.
In Part One the author takes a fresh look at Schweitzer’s life story, acknowledging the often grinding toil and emotional demands that interrupt, even preclude, success. Her account illuminates Part Two, the brief diary kept by her father, the orthopedic surgeon Cecil Morris, on his working visit to Schweitzer.
Patricia Morris is a psychoanalytic psychotherapist. She is the author of Freud, Politics and Civilization, and Love & Sex: 50 therapy lessons, the latter about problems in relationships that bring people into therapy.
In a review of Albert Schweitzer: The Difficulty of Doing Good, Martin Birdseye of Christian CND wrote, “The characters are very human and portrayed sometimes in what seems like a hard light, so you may feel disappointed if you are hoping for a hagiography or even just a feel-good story. But the story is about how hard it is to do good and not just to be good. . . . A man with a profound and ultimately prophetic view of the world could not in the end maintain an apolitical stance. From his overwhelming “reverence for life” [Schweitzer] felt compelled to condemn nuclear weapons and to engage with this and some other issues on a world stage. This book is not just an encouragement but also an elemental and tangible part of the story towards nuclear weapons abolition.”
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the war of art
₦4,000Internationally bestselling author of Last of the Amazons, Gates of Fire, and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pressfield believes that “resistance” is the greatest enemy, and he offers many unique and helpful ways to overcome it.
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Mind Management Not Time Management
₦4,000“Time management” is squeezing blood from a stone.
Introducing a new approach to productivity. Instead of struggling to get more out of your time, start effortlessly getting more out of your mind.
In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world.
Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity.Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking.“Writer’s block” is a myth. Learn a timeless lesson from the 19th century’s most underrated scientist.Wield all of the power of technology, with none of the distractions. An obscure but inexpensive gadget may be the shortcut to your superpowers.Keep going, even when chaos strikes. Tap into the unexpected to find your next Big Idea.Mind Management, Not Time Management isn’t your typical productivity book. It’s a gripping page-turner chronicling Kadavy’s global search for the keys to unlock the future of productivity.
You’ll learn faster, make better decisions, and turn your best ideas into reality. Buy it and start reading today.
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Do It Today
₦4,000Are you also tired of putting off your dreams until “tomorrow?” Guess what! Tomorrow never comes. Am I right?
I’ve procrastinated and put off my desire to write a book for a decade. I always came up with excuses like, “it’s not the right time.” Or, “I need to do more research.”
But in 2015 I got tired of this endless procrastination, and finally took action. Six months later, my first book was published.
Look, we all have limited time on our hands. And we’re getting closer to death every single minute. That shouldn’t scare you. That should motivate you!
Time is limited, that’s why we must do the things we want: Today.
In this “best of” collection, I’ve handpicked 30 of my best articles that help you to overcome procrastination, improve your productivity, and achieve all the things you always wanted.
Plus, I’ve written an extensive introduction about my life and work philosophy.
In Do It Today, you’ll learn:
- Why we procrastinate and how we can overcome it
- How to increase your productivity without being stressful
- How to achieve more meaningful things in your life so you can enjoy it more
Are you ready to start reading this book?
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Winning The War In Your Mind
₦4,000MORE THAN 500,000 COPIES SOLD! We’ve all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he’s discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help God has something better for your life than your old ways of thinking. It’s time to change your mind so God can change your life.
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The Almanack Of Naval Ravikant
₦4,000GETTING RICH IS NOT JUST ABOUT LUCK; HAPPINESS IS NOT JUST A TRAIT WE ARE BORN WITH
These aspirations may seem out of reach, but building wealth and being happy are skills we can learn.
So what are these skills, and how do we learn them? What are the principles that should guide our efforts? What does progress really look like?
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last ten years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.