• Richest Man in Babylon

    Richest Man in Babylon

    Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth.

    The Success Secrets of the Ancients—
    An Assured Road to Happiness and Prosperity

    Countless readers have been helped by the famous “Babylonian parables,? hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. This is the book that holds the secrets to keeping your money—and making more.

    The Richest Man in Babylon
    Read it and recommend it to loved ones—
    and get on the road to riches.

    4,000
    Add to basket
  • The Loyalty Leap

    The Loyalty Leap: Turning Customer Information into Customer Intimacy

    Collecting data is easy for marketers. Figuring out what to do with it is hard.

    Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator.

    But after gathering and crunching all this cus­tomer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes:

    Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitaliz­ing on that equation is our business responsibility.

    The Loyalty Leap will give you the tools to per­suade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong cus­tomer relationships. It also shares compelling examples, including:

    • How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location.
    • How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention.
    • How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate.
    • How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits.

    Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the cur­tain to show how the best companies are doing it.

    4,000
    Add to basket
  • COMPELLING PEOPLE

    COMPELLING PEOPLE: THE HIDDEN QUALITIES THAT MAKE US INFLUENTIAL

    Get this book at the best bookshop in Abuja. Order now!

    4,000
    Add to basket
  • THE MANAGERS GUIDE TO HR

    The Manager’s Guide to HR: Hiring, Firing, Performance Evaluations, Documentation, Benefits, and Everything Else You Need to Know

    Managing people is a tricky business–and managers and small business owners can no longer get by without understanding the essentials of human resources. New questions abound. In our increasingly legal-minded age, how much documentation do we need to keep on each employee? What’s the best way to confront complicated personnel issues, and even workplace violence? The Manager’s Guide to HR provides readers with a straightforward, step-by-step guide to human resources topics, including:hiring – performance evaluations and documentation – training and development – benefits – compensation – employment laws – documentation and records retention – firing and separationThe book clarifies hot-button issues such as dealing with conflict, privacy issues, COBRA compliance, disabilities, sexual harassment, and more. The Manager’s Guide to HR is a quick and ready reference for every leader.

    4,000
    Add to basket
  • The Politically Incorrect Guide to Global Warming and Environmentalism

    The Politically Incorrect Guide to Global Warming and Environmentalism

    Global warming”:
    the Left’s last best chance to gain a stranglehold on our political system and economy

    For decades, environmentalism has been the Left’s best excuse for increasing government control over our actions in ways both large and small. It’s for Mother Earth! It’s for the children! It’s for the whales! But until now, the doomsday-scenario environmental scares they’ve trumped up haven’t been large enough to justify the lifestyle restrictions they want to impose. With global warming, however, greenhouse gasbags can argue that auto emissions in Ohio threaten people in Paris, and that only “global governance” (Jacques Chirac’s words) can tackle such problems.

    Now, in The Politically Incorrect Guide(tm) to Global Warming and Environmentalism, Christopher C. Horner tears the cover off the Left’s manipulation of environmental issues for political purposes–and lays out incontrovertible evidence for the fact that catastrophic man-made global warming is just more Chicken-Little hysteria, not actual science. He explains why, although Al Gore and his cronies among the media elites and UN globalists endlessly bleat that “global warming” is an unprecedented global crisis, they really think of it as a dream come true. It’s the ideal scare campaign for those who hate capitalism and love big government. For, as Horner explains, if global warming really were as bad as the Leftist doomsayers insist it is, then no policy imaginable could “solve” it. According to the logic of the greens’ own numbers, no matter how much we sacrifice there would still be more to do. That makes global warming the bottomless well of excuses for the relentless growth of big government.

    Horner (an attorney and senior fellow at the Competitive Enterprise Institute) reveals the full anti-American, anti-capitalist, and anti-human agenda of today’s environmentalists, dubbing them “green on the outside, red to the core.” He details how they use strong-arm legal tactics–and worse–against those who dare to point out the weakness of their arguments for global warming. Along the way, he explodes ten top global warming myths, carefully examining the evidence to determine how much warming there really is and what is actually causing it. He exposes the lies that the environmental lobby routinely tells to make its case; the ways in which it is trying to impose initiatives such as the Kyoto Protocol on an unwilling American public; and much more–including the green lobby’s favorite politicians (John Kerry, John McCain, Joe Lieberman, and others).

    It’s time to stand up to the environmentalist industry and insist: human beings are not the enemy. In breezy, light-hearted, and always entertaining fashion, The Politically Incorrect Guide(tm) to Global Warming and Environmentalism gives you the facts you need to do so.

    4,000
    Read more
  • The Magic of Thinking Big

    The Magic of Thinking Big

    Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.

    Set your goals high…then exceed them!

    Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind.

    The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

    Believe you can succeed and you will:

    -Cure yourself of the fear of failure
    -Think and dream creatively
    -You are what you think you are
    -Make your attitudes your allies
    -Learn how to think positively
    -Turn defeat into victory
    -Use goals to help you grow
    -Think like a leader

    4,000
    Add to basket
  • Akhlaaq of the Ummati

    Akhlaaq of the Ummati by Mirza Yawar Baig

    This is not a book of Tafseer but a book inviting us to act on the instructions that Allah (SWT) gave us to live in this world such that it will enable us to create a society that is beautiful for anyone who lives in it – Muslim or not. These are a series of 6 – Khutbas given using the Ayaat of Sura Al Hujuraat which define for us the Akhlaaq of the Ummati of Rasoolullah (SAS). That is why I have named the book as such. I ask Allah (SWT) to enable us to act on what He ordered us to do and what His Nabi (SAS) demonstrated for us. For if the one who has no map is lost, there is an excuse but if the one who was given and map and a guide is still lost, then what is the remedy?

    4,000
    Add to basket
  • Qur'an Mushaf in 6 Volume (Big)

    Qur’an Mushaf in 6 Volume (Big)

    Mushaf divided into 6 volumes,small format (10x14cm) in order to take part with either in his bag to read or review with minimalclutter.

    High quality publishing, printed with the approval of Al-Azhar

    604 pages, 15 lines per page

    Printing in black and red

    Hafs reading

    Uthmanian writing.

    4,000
    Read more
  • Towards Understanding the Glorious Qur'an (Big)

    Towards Understanding the Glorious Qur’an (Big)

    Get this book at the best bookshop in Abuja. Order now!

    4,000
    Read more
  • The Usborne Children's Picture Atlas

    The Usborne Children’s Picture Atlas

    • A beautifully illustrated picture atlas that takes children on a magical journey around the world.
    • Each map is crammed with fascinating details to pore over and talk about and thematic pages describe people and places around the world.
    • Includes a ‘Trip Around the World’ quiz and an index of place names.
    4,000
    Read more
  • The Muslim Newlywed

    The Muslim Newlywed: Adjusting to Marriage

    by Sadaf Farooqi

    • Paperback: 142 pages
    • Publisher: CreateSpace Independent Publishing Platform (November 5, 2015)
    • Language: English
    • ISBN-10: 151860241X
    • ISBN-13: 978-1518602412
    • Product Dimensions: 5 x 0.4 x 8 inches
    • Shipping Weight: 4.2 ounces
    4,000
    Read more
  • Paragons of The Quran by Imam ibn Qayyim Al-Jawziyyah

    Paragons of The Quran by Imam ibn Qayyim Al-Jawziyyah

    By Imam ibn Qayyim Al-Jawziyyah

    • Paperback: 128 pages
    • Publisher: Daar us Sunnah Publishers (2012)
    • Language: English
    • ISBN-10: 190433637X
    • ISBN-13: 978-1904336372
    • Product Dimensions: 8.4 x 5.5 x 0.5 inches
    • Shipping Weight: 7 ounces
    4,000
    Read more