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Contagious: Why Things Catch On
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.
Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Burnt Shadows By Kamila Shamsie
Nagasaki, August 9, 1945. Hiroko Tanaka watches her lover from the veranda as he leaves. Sunlight streams across Urakami Valley, and then the world goes white.
In the devastating aftermath of the atomic bomb, Hiroko leaves Japan in search of new beginnings. From Delhi, amid India’s cry for independence from British colonial rule, to New York City in the immediate wake of 9/11, to the novel’s astonishing climax in Afghanistan, a violent history casts its shadow the entire world over. Sweeping in its scope and mesmerizing in its evocation of time and place, this is a tale of love and war, of three generations, and three world-changing historic events. Kamila Shamsie’s Burnt Shadows is a story for our time by “a writer of immense ambition and strength. . . . This is an absorbing novel that commands in the reader a powerful emotional and intellectual response” (Salman Rushdie).
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Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses
Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today’s innovate-or-die economy
Gary Shapiro has observed the world’s most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of “ninja innovators” like Apple, Amazon, Google, Microsoft, and many others.
What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today’s most successful businesses are “ninja innovators.” Drawn from Gary Shapiro’s three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today’s top enterprises, uncovering their ten essential strategies for success.
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Amelia Bedelia Means Business
Amelia Bedelia makes her chapter book debut! In Amelia Bedelia Means Business, a New York Times bestseller and the first book in the new chapter book series, young Amelia Bedelia will do almost anything for a shiny new bicycle.
Amelia Bedelia’s parents say they’ll split the cost of a new bike with her, and that means Amelia Bedelia needs to put the pedal to the metal and earn some dough! With Amelia Bedelia anything can happen, and it usually does. Short, fast-paced chapters, tons of friends, silly situations, and funny wordplay and misunderstandings make the Amelia Bedelia chapter books an ideal choice for readers of the Ivy and Bean, Magic Tree House, and Judy Moody books. Features black-and-white pictures by Lynne Avril on every page!
Look out! Here comes Amelia Bedelia, and she means business! “Sure to be favorites on the early chapter-book shelves.”—School Library Journal
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What Have You Lost? By Naomi Shihab Nye
What have you lost? A friend? A brother? A wallet? A memory? A meaning? A year?
Each Night
Images,
dream news,
fragments,
flash
then fade.
These darkened walls.Here, I say.
Climb into
this story.
Be remembered!Jay Bremyer
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Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability
How often have we heard complaints like these?
“Why don’t my kids do what I say?”
“Who made the mess in here?”
“When will my teen make better choices?”These are the kinds of questions that parents ask that lead not only to complaining, but to victim thinking, procrastination, and blaming. The solution: Learn to parent the QBQ® way – and bring personal accountability to life within our families.
Based on the same concepts that have made John Miller’s signature work, QBQ: The Question Behind the Question, an international bestseller over the last decade, Raising Accountable Kids provides the tool called the QBQ or The Question Behind the Question that will help every parent look behind questions such as “Why won’t my kids listen?” or “When will they do what I ask?” to find better ones—QBQs—like “What can I do differently?” or “How can I improve as a parent?” This simple but challenging concept turns the focus – and responsibility – back to parents and to what they can do to make a difference.
With thoughtful commentary, observation, and advice, illustrated with engaging and memorable anecdotes that are the hallmarks of John Miller’s previous books, Raising Accountable Kids provides all moms and dads with the means and inspiration to be more effective parents – as well as teach their children how to practice their own brand of personal accountability – to create a happy, healthy family for a lifetime.