Making It Big is a masterclass in attaining and maintaining a positive mindset and a reminder that it is possible to defy the odds, no matter how stacked they are against you. Packed with personal philosophies and business lessons, this is a book of hope, backed up by solutions, written to inspire entrepreneurs in Africa and everywhere.
A selection of non-fiction book from Tarbiyah Books Plus, the leading Bookshop in Abuja, Nigeria.
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Bongel by Maryam Bobi
₦5,000”maryam is thunder; she roars through roars through the desert plains with a voice that is raw and rare. she is a desert flower sprouting through a tough terrain; refreshing!”
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Nobody Knows Tomorrow By Joseph Egwurube
₦10,000Comfort Enotse married a man who wouldn’t let anything get in the way of his ambition. While patiently waiting at his hospital bedside, she looks back on her long life in Nigeria, from her childhood as a clever young girl in the village of Agila up to her current position as wife of the Ogaba Idu.
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Where is My Daughter? By Joseph Egwurube
₦12,000Chief Agbo Aje, the avaricious head candidate to be re-elected as the Senate President, is certain he will emerge victorious. Bathing in deference and veneration, his political triumph is already guaranteed, the only outlier to his domination being the acquisition of Ofu Forest.
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Making Impossibilities Possible by Maureen Anderson
₦3,000God wants you to be in perfects health so that nothing hinders your destiny.
God wants you to prosper in order to cover the earth with the Gospel.
God wants to put you in a position to “lend to nations.” God wants you to receive so that you can give.
God wants you to live by faith.
Dr. Maureen Anderson takes you on a journey into the world of God’s best for you as you learn the faith process of Making Impossibilities Possible. -
The Billionaire Mindset: Secrets of a Successful Entrepreneur
₦2,700What sets the rich apart from ‘normal people’? A mindset. In The Billionaire Mindset, Daniel Strauss, the Strauss in the investment firm Stocks & Strauss, and a highly successful venture capitalist explains how to adopt this life-changing new mindset. He shares his secrets of success, including how to access capital, where to find the right people to help you reach your goals, and explains how to free your mind from self-imposed limitations, so that you can also think like a billionaire.
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Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust
₦2,700Collaboration is increasingly difficult and increasingly necessary
Often, to get something done that really matters to us, we need to work with people we don’t agree with or like or trust. Adam Kahane has faced this challenge many times, working on big issues like democracy and jobs and climate change and on everyday issues in organizations and families. He has learned that our conventional understanding of collaboration—that it requires a harmonious team that agrees on where it’s going, how it’s going to get there, and who needs to do what—is wrong. Instead, we need a new approach to collaboration that embraces discord, experimentation, and genuine cocreation—which is exactly what Kahane provides in this groundbreaking and timely book.
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The Disciplined Trader: Developing Winning Attitudes
₦3,000One of the first books to address the psychological nature of how successful traders think. The Disciplined Trade is now an industry classic. In this ground-breaking work published in 1990 ~ Douglas examines the causes as to why most traders cannot raise and keep their equity on a consistent basis ~ and brings the reader to practical and unique conclusions as to how to go about changing any limiting mindset. The trader is taken through a step-by-step process to breakthrough those queries ~ and begin to understand that their very thoughts may be limiting their ability to accumulate and succeed at trading.
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Comprehensive Digital Marketing Guide
₦15,000Comprehensive Digital Marketing Guide serves as an essential resource for individuals and businesses aiming to navigate the dynamic landscape of online marketing. Such a guide typically encompasses a wide array of topics, providing readers with the knowledge and tools necessary to develop, implement, and optimize effective digital marketing strategies.
Introduction to Digital Marketing
The guide often begins with an overview of digital marketing, tracing its evolution and significance in the modern business environment. It elucidates how digital marketing differs from traditional marketing and underscores its importance in reaching and engaging target audiences in the digital age. This foundational understanding sets the stage for a more in-depth exploration of digital marketing components.
Core Components of Digital Marketing
A comprehensive guide delves into the fundamental elements of digital marketing, including:
Search Engine Optimization (SEO): Strategies to enhance website visibility on search engines, driving organic traffic.
Content Marketing: Creation and distribution of valuable content to attract and retain a clearly defined audience.
Social Media Marketing: Utilizing platforms like Facebook, Twitter, and Instagram to promote products and engage with customers.
Email Marketing: Developing targeted email campaigns to nurture leads and foster customer relationships.
Pay-Per-Click (PPC) Advertising: Paid advertising methods to drive traffic to websites through targeted ads.
Affiliate Marketing: Partnering with individuals or businesses to promote products, sharing revenue from sales generated.
Influencer Marketing: Collaborating with influencers to leverage their reach and credibility in promoting products or services.
Strategic Planning and Implementation
The guide emphasizes the importance of strategic planning in digital marketing. It provides frameworks for developing a digital marketing plan, including setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives, identifying target audiences through buyer personas, and selecting appropriate digital channels. Additionally, it covers budgeting, resource allocation, and the integration of digital marketing efforts with overall business goals.
Analytics and Performance Measurement
Understanding the effectiveness of digital marketing efforts is crucial. The guide introduces key performance indicators (KPIs) and analytics tools to measure and analyze campaign performance. It offers insights into interpreting data to make informed decisions, optimize strategies, and achieve better return on investment (ROI).
Emerging Trends and Technologies
To remain relevant, a comprehensive guide addresses emerging trends and technologies in digital marketing. This includes discussions on artificial intelligence in marketing, the growing importance of video content, voice search optimization, and the impact of data privacy regulations on marketing practices.
Case Studies and Practical Insights
Incorporating real-world case studies, the guide illustrates successful digital marketing campaigns, providing practical insights and lessons learned. These examples help readers understand the application of theoretical concepts in real business scenarios.
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The Global Room: AI, Leave My Job Alone!
₦9,000“The Global Room: AI, Leave My Job Alone!” is a thought-provoking book authored by JohnBull N. Igwe, a seasoned IT expert with over 18 years of experience in the field.
AMAZON
The book delves into the profound impact of artificial intelligence (AI) on the global workforce, exploring the challenges and opportunities that arise as AI technologies become increasingly integrated into various industries.Concept of the Global Room
Igwe introduces the concept of the “Global Room,” an updated and contemporary interpretation of Marshall McLuhan’s “global village.” This concept reflects the tighter, more immediate interconnectedness of today’s world, where digitalization and AI have transformed the way we work and interact.
AMAZONAI and Employment
A central theme of the book is the concern that AI may displace human jobs. Igwe addresses this fear by demystifying the myth that AI will take over human endeavors. He provides a balanced perspective, acknowledging the potential of AI to automate certain tasks while emphasizing the irreplaceable value of human creativity, critical thinking, and emotional intelligence in the workforce.
AMAZONStrategies for Adaptation
To thrive in the evolving “Global Room,” Igwe offers practical strategies for individuals and organizations. He emphasizes the importance of continuous learning and upskilling to stay relevant in an AI-driven world. By embracing lifelong learning and adapting to new technologies, individuals can enhance their employability and contribute meaningfully to the digital economy.