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Africa’s gold mine: A guide to winning customers in its unstructured market by Dr. Uchenna Uzo
₦3,000A timely and needed book on the quirks of African consumers. Find insights and a structured approach that help you understand markets and consumer behaviour on the continent.
“A structured approach for brands to tackle an unstructured market. Uzo manages to combine practical, down-to-earth advice with ambitious, aspirational goals for brands who want to succeed in the most promising continent in the world.” – Inigo Gallo, Marketing Professor, IESE Business School, Barcelona
“Africa’s Goldmine is a must read for everyone who wants to understand markets and consumer behavior in Africa. Uchenna Uzo brings out new insights and defies myths that are relevant for business and everyone who has a desire to really understand Africa.” -Johanna Mair, Professor of Organization, Strategy & Leadership, Hertie School, Academic Editor, Stanford Social Innovation Review
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100 Business Tools for Success: All the management models that matter in 500 words or less- By Jeremy Kourdi
₦2,500100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.
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The 100 Absolutely Unbreakable Laws of Business Success- By Brian Tracy
₦2,000Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use—sometimes in just minutes—to begin the journey toward greater business success.
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In Business As in Life, You Don’t Get What You Deserve, You Get What You Negotiate- By Chester L. Karrass
₦3,000“The Bible of Negotiation.” That’s what successful businesspeople say about this book. It is the most practical, sensible and useful book on negotiation ever written, bar none. There is good reason for this. It could only have been written by Dr. Karrass who is recognized as the leading expert in demonstrating how to successfully negotiate in any business. This book is based on Dr. Harrass’ vast negotiating experience as well as his original research and consulting in every sector of the American economy including manufacturing, retail and service. He has developed customized programs and hands-on exercises for every industry from high-tech hardware and software to packaged goods, from engineering construction and design to chemicals and telecommunications. This book explains in clear, put-it-to-work terms, the strategies and techniques that lead to win-win agreements – agreements that get you what you want and leave the other side well satisfied in any negotiating situation.
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Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals (SellingPower Library)
₦2,500New Creative Selling Ideas are Being Developed and Tested Right on the Sales Field.
To get them and use them with your own sales prospects, you need to keep your eyes and ears open to what your colleagues are doing. With stories from salespeople in a wide range of industries-from local businesses to international conglomerates, serving every kind of client in every region in the country, your peers in the field share their time-tested secrets that have won them success. Sales Stories to Sell By introduces you to
- A business forms distributor (and former mime) whose acting skills helped him win over a gatekeeper skilled at screening cold callers and get through to the company’s top decision maker
- A printing sales representative who turned a resistant prospect into his best customer by using a ten-pound bag of lemon drops-and who learned a lesson about selling with a personal touch
- A vice president for a multiregional trucking company who used a blood drive at his customer’s company as an opportunity to impress a customer-and walked away with $5 million in annual revenueThe opportunities for winning the sale are as numerous as the prospects you’ll encounter. With the first-hand tips that led 95 sales- people to success, you can turn every customer into a new and profitable client.
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Hoover’s Vision: Original Thinking for Business Success
₦2,000This books is an eye-opening, hands-on, look at how entrepreneurs and innovative leaders come up with new ides. Hoover offers practical how-to techniques and advice on how to focus on each step required for building a great enterprise. Starting with observing the world around us and seeing patterns where others see only fragments, Hoover shows how to weave together a passionate vision that is clear, consistent, unique, and worthwhile