• Contagious: How to Build Word of Mouth in the Digital Age

    Contagious: How to Build Word of Mouth in the Digital Age

    Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It’s available to everyone.Whether you’re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don’t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

    6,500
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  • The Silent Tears of Polygamy: Based on a True Story of an American Female Living in the US

    The Silent Tears of Polygamy: Based on a True Story of an American Female Living in the US

    Every now and again a great book comes along that changes our perception of marriage. “The Silent Tears of Polygamy”: Based on a True Story of an American Female is a contemporary fiction novel about a modern, cultured woman named Ana who lived on the Upper West Side of New York City and had a career that she found both enjoyable and challenging. She had converted to Islam and led a chaste life, devoted to studying the precepts of her religion and following the advice of her mentor. Like all young girls who grew up playing house and fantasizing about the perfect husband she’ll have when she gets older, Ana wanted to marry some day and experience a life with a loving companion. She was willing to wait for the right man and would not settle for those men who had already tried to form relationships with her. Ana thought her fantasy came true when she met Alec Coleman. Alec had been recommended to her by a friend, and he seemed to be everything that she was looking for. Like her, he was an American Muslim and a convert. He also wasn’t interested in raising a family. They seemed made for each other. After a brief courtship, they were married in a gloriously lovely ceremony, and Ana felt her life was entering its high point. For five years, it just got better. They both had good incomes and were able to take exotic holidays, and live satisfying and fulfilling lives. But when Alec rekindles a relationship with his former ex-girlfriend Carolyn, Ana’s supposed perfect life spirals into chaos. Alec decided he was going to marry Carolyn and, no, he didn’t want to divorce Ana. A Muslim man could have more than one wife, and a good Muslima would accept her new sister-in-faith and accept that it’s was what God intended for her. Ana is forced into a polygamous marriage. How can she share with another woman the man whom she loves? Ana felt betrayed, bereft and utterly destroyed by this new arrangement, and it would take years before she was able to cope with the polygamous relationship that her husband forced her into. Ana soon learns why polygamy is called, “The Mother of All Pain.” She suffers in silent sorrow, a pain shared by countless women around the world. It’s a suffering Ana endures…for a time. She didn’t see it coming, and it almost consumed her. Find out how she takes back control of her life, one prayer, one voice, one grueling day at a time and all without sacrificing who she is. -Readers’ Favorite “Robin Johnson’s cultural fiction novel, “The Silent Tears of Polygamy”: Based on a True Story of an American Female is a disturbing and heart-wrenching tale about the deterioration of a couple’s relationship after the husband decides to marry a second wife. Johnson eloquently conveys the absolute devastation Ana experiences at what feels like the ultimate betrayal at the hands of the person she loves most.” “This cautionary tale is very well-written, thought-provoking, and one that often had me forgetting that it was indeed a fictionalized account of a true story and not a memoir.” Some excerpts of summary and the review by “Readers’ Favorite.”

    9,500
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  • The Surrendered Wife By Laura Doyle

    The Surrendered Wife By Laura Doyle

    In THE SURRENDERED WIFE, Laura Doyle presents a radical and controversial approach to relationships: women can enjoy great sex, harmony and the intimacy they crave when they stop controlling their partner. Surrendering, she says, is the simplest principle for a great marriage and thousands of women swear by it.

    5,000
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  • Secrets of the Henna Girl By Sufiya Ahmed

    Secrets of the Henna Girl By Sufiya Ahmed

    Zeba Khan is like any other 16-year-old girl: enjoying herself, waiting for exam results. . . and dreaming of the day she’ll meet her one true love.

    5,500
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  • I Found You

    I Found You

    Everyone has secrets. What if you can’t remember yours?

    ‘How long have you been sitting out here?’
    ‘I got here yesterday.’
    ‘Where did you come from?’
    ‘I have no idea.’

    Lily has only been married for three weeks. When her new husband fails to come home from work one night, she is left stranded in a new country where she knows no one.

    Alice finds a man on the beach outside her house. He has no name, no jacket, no idea what he is doing there. Against her better judgement, she invites him into her home.

    But who is he, and how can she trust a man who has lost his memory?

    Two women, twenty years of secrets and a man who can’t remember lie at the heart of Lisa Jewell’s brilliant new novel.

    4,500
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  • Al'Akhdari (Arabic Pocket size)

    Al’Akhdari (Arabic Pocket size)

    Al’Akhdari (Arabic Pocket size)

    100
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  • Al'Akhdari (Arabic)

    Al’Akhdari (Arabic)

    Al’Akhdari (Arabic)

    300
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  • The Things You Can See Only When You Slow Down - by Haemin Sunim

    The Things You Can See Only When You Slow Down – by Haemin Sunim (Hardcover)

    The Things You Can See Only When You Slow Down by Haemin Sunim simple messages – which he first wrote when he responded to requests for advice on social media – speak directly to the anxieties that have become part of modern life and remind us of the strength and joy that come from slowing down.

    6,500
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  • Drive: The Surprising Truth About What Motivates Us

    Drive: The Surprising Truth About What Motivates Us (Hardcover)

    Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

    Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

    10,000
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  • Animal Noises Copy Cats Spinner Book

    Animal Noises Copy Cats Spinner Book

    • Product code: ANSB
    • ISBN: 9781910425145
    • Publisher: Quarto – Small World Creations
    • Format: Other
    • Dimensions: 24.7cm x 26.6cm
    • Pages: 10
    • Book points: 3
    3,500
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  • Lyrics Alley by Leila Aboulela

    Lyrics Alley by Leila Aboulela

    • Paperback: 310 pages
    • Publisher: Grove Press / Atlantic Monthly Press (29 March 2012)
    • Language: English
    • ISBN-10: 9780802145758
    • ISBN-13: 978-0802145758
    • ASIN: 0802145752
    • Product Dimensions: 13.7 x 2.5 x 20.8 cm
    4,500
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  • 100 Great Business Ideas : From Leading Companies Around the World (100 Great Ideas)

    • Series: 100 Great Ideas
    • Paperback: 240 pages
    • Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)
    • Language: English
    • ISBN-10: 0462099601
    • ISBN-13: 978-0462099606
    • Product Dimensions: 5.3 x 0.7 x 7.8 inches
    2,000
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  • Hero (The Secret)

    Hero (The Secret) by Rhonda Byrne

    What is your true calling and why aren’t you already living it?

    Imagine if there was a map that showed you step by step how to get from where you are now to your true calling and the life you were born to live—the most brilliant, rich, fulfilling, and dazzling life you could ever dream of. You are holding in your hands such a map. The hero is the map for your life.

    By following the journeys of twelve of the most successful people on the planet today, you’ll learn how to use your inner powers to overcome obstacles and to make impossible dreams come true. You’ll be inspired to find your own calling and start taking the steps toward making the life of your dreams an everyday reality.

    Be the hero you are meant to be.

    2,500
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  • leila-aboulela-book-minaret

    Minaret: A Novel Paperback –by Leila Aboulela

    Leila Aboulela’s American debut is a provocative, timely, and engaging novel about a young Muslim woman — once privileged and secular in her native land and now impoverished in London — gradually embracing her orthodox faith. With her Muslim hijab and down-turned gaze, Najwa is invisible to most eyes, especially to the rich families whose houses she cleans in London. Twenty years ago, Najwa, then at university in Khartoum, would never have imagined that one day she would be a maid. An upper-class Westernized Sudanese, her dreams were to marry well and raise a family. But a coup forces the young woman and her family into political exile in London. Soon orphaned, she finds solace and companionship within the Muslim community. Then Najwa meets Tamer, the intense, lonely younger brother of her employer. They find a common bond in faith and slowly, silently, begin to fall in love. Written with directness and force, Minaret is a lyric and insightful novel about Islam and an alluring glimpse into a culture Westerners are only just beginning to understand.

    4,500
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  • I Love to Learn: Learning to Write

    Item #:057583
    ISBN:9781782352020
    Grades:PreK-K
    800
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  • Goodword English Arabic Dictionary By Rashid Harun

    Goodword English Arabic Dictionary By Rashid Harun

    The Goodword English Arabic Dictionary By Rashid Harun provides a detailed picture of the Arabic language. With over twenty thousand words and phrases, there is a wealth of information on the central core of Arabic vocabulary, and much more besides.

    4,500
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