Previously Published as A Field Guide to Lies

We’re surrounded by fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track. Here are the fundamental lessons in critical thinking that we need to know and share now.

Investigating numerical misinformation, Daniel Levitin shows how mishandled statistics and graphs can give a grossly distorted perspective and lead us to terrible decisions. Wordy arguments on the other hand can easily be persuasive as they drift away from the facts in an appealing yet misguided way. The steps we can take to better evaluate news, advertisements, and reports are clearly detailed. Ultimately, Levitin turns to what underlies our ability to determine if something is true or false: the scientific method. He grapples with the limits of what we can and cannot know. Case studies are offered to demonstrate the applications of logical thinking to quite varied settings, spanning courtroom testimony, medical decision making, magic, modern physics, and conspiracy theories.

This urgently needed book enables us to avoid the extremes of passive gullibility and cynical rejection. As Levitin attests: Truth matters. A post-truth era is an era of willful irrationality, reversing all the great advances humankind has made. Euphemisms like “fringe theories,” “extreme views,” “alt truth,” and even “fake news” can literally be dangerous. Let’s call lies what they are and catch those making them in the act.

A vocabulary book aimed at anyone who wants to study or work in the field of electrical engineering. It contains the 500 most important words and phrases you will need to succeed and includes practice material to make sure you really learn them.

‘You won’t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book’ Nir Eyal, author of Hooked

‘Rand Fishkin is the real deal’ Seth Godin, entrepreneur and author

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Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world’s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin’s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fis

A refreshing approach to entrepreneurship centered on staying small and avoiding growth – maximizing happiness, sustainability and profitability.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.